CAROLYN J SEAGER – Brand Communications Specialist

WELCOME

Are you overwhelmed by thoughts of brand strategy, copywriting, content creation, event organisation, photography and social media?

Perhaps your e-commerce site is in need of rejuvenation and could do with some punchy new SEO copy, stunning imagery or crafted storytelling?

Maybe you’re launching a new restaurant, boutique hotel or white space gallery and need someone to help you create an unforgettable customer experience that will captivate your target market and gain you the global recognition you deserve.

Well, you’ve come to the right place.

About Me

My name is Carolyn Seager and I’m a communications specialist, brand expert and commercial photographer with over twenty five years experience in working for a variety of global markets and businesses.

In essence, I’m a storyteller and I’m here to help you tell the story of your brand.

I started my career in broadcasting working for GWR FM before moving to London and working for fashion, PR and advertising giants such as TMD Carat, Phylis Walters Fashion PR and Elle Magazine. I was then one of the first to join the fledgling marketing team at Sony Playstation Europe. I then took the position of International PR with Sony Psygnosis where I was responsible for co-ordinating the EMEA PR for a catalogue of global bestsellers titles such as Wipeout, Destruction Derby and Formula One. In the years following, I moved on to work with technology giants such as Dell, Hewlett Packard and Creative Labs. I now use these skills to help entrepreneurs, environmental brands and small business owners build their presence through digital communications as well as traditional media.

Here’s what I can help you with…

PR & Digital Communications

PR Strategy and Brand Development

* PR strategy – online, print and broadcast media
* International PR
* Campaigns & projects
* Short term or event based PR
* Fundraising

Media Relations

* Media relationship building and monitoring
* Press interviews
* Editorial press kits and DPK’s
* Press pitches – writing and distribution
* Article placement
* Press conferences

Still Photos

* Full commercial portfolio
* Press shots
* Event diaries
* Daily instagram and social media images

Some tips for you …. 1. Decide on your core PR message and stick to it. You can rename, re-package and reinvigorate that message, but always keep its essence in any of your media dealings. Power is in the clarity 2. Know your ideal customer and write for them. Visualise them, live their life, feel their emotion, know their worries and their joys. What is it they’re looking for in your product or service? Why is your product the solution to their problem? 3. Once you’ve done that, it’s time for a bit of research. What publications are your ideal customers reading? Are they local, national, broadcast, print or online publications? Where are you competitors being featured? Remember, this isn’t about your favourite publication, it’s all about your customer’s favourite publication. Don’t know where to start? Hit google with some of your keywords and find out in which publications they pop up. 4. Furnish yourself with a little knowledge about how best to approach your chosen editors and package and pitch your idea as soon as you can..or contact me and we can run through all of this.

Copywriting

Website Copy

* Blogs, service and product websites
* Social media content – Instagram, Twitter, FB, Pinterest, Google+

Other Publications

* Newsletters, manuals, leaflets, calendars
* social media content
* Ghost writing
* E-books

Shop Fronts and Store Listings

* Etsy, Shopify and own brand shop listings & product descriptions

Sales Literature

* Sales sheets
* Trade show literature

The rudiments of copywriting… So what exactly is copy? It’s everything from headlines and editorial right through to shop listings and your everyday email subject header. Yep, they all count because they’re all words that let your customer know, like and trust you. The three biggies to remember when you set quill to paper are:- 1. Clarity – get right to the point. 2. Character – show your personality, be human, be authentic and make sure your perfect customer can relate to you 3.Resonance – it’s all in your vibe, so connect with your tribe! Forget the rest of the world and concentrate on your perfect dream customer. If you try and speak to everyone, you’ll end up speaking to no one.Here’s a few more pointers. Firstly, forget all those hours you spent at school learning good grammar. I’m here to tell you to let rip. Write like you’re ‘copy-telling’ to your bestie. Yes, you can use slang, colloquialisms and any peculiar references that your ideal customer can relate to and if you want to end your sentence with a preposition, then you go right ahead! One last thing, keep it short, insert those contractions and love your apostrophes. In summary, be bold, be active, be direct, add a liberal helping of objective adjectives and you’ll be well on your way to riding the wave of good fortune.

Events

* Press and Product Launches

• Online Events, Festivals and Performances

• Book, Film, Music and Environmental Festivals

• Business Conferences and Trade Events

• Wedding, Christmas and Food Fairs

• Sporting Events and Exhibitions

• Community Days and Private Parties

• Salon Des Arts and Gallery Exhibitions

• Weddings, Celebrations Of Life and Alternative Ceremonies

Let’s Party …. As a freelance international events director with over twenty five years experience (including online festivals, talks and performances), I’m able to manage your event from concept through to completion. That includes all event PR, social media, digital communications, CRM and show logistics. I’m here to advise, lend a hand, be part of the team or take over as much of the responsibility as you wish .. you decide. I’m passionate about protecting the environment, so fyi, all my events conform to living planet health standards..

Photography

Still Photos

* Personal branding & headshots
* Full commercial portfolio
(fashion, action, venues,
products & events)
* Press shots
* Marketing images
* Event diaries
* Photoshop design & retouching
* Photographic make-up and styling

E-commerce

* Storefront photos
* Product images
* Social Media visuals
* Bio page headshots

A quick word about brand photography… Photography is such a powerful medium because it connects you emotionally to your audience in an instant. Is it necessary to use professional photographers? If you need quick product shots for an Etsy shop or website, then I’d think you’re perfectly capable of creating some superb images on your mobile phone and building a fabulous social media following through that. Remember, it’s all about getting the right light, creating a pictorial story that your audience can relate to and ensuring you’ve got the correct angle of your dangle. For bigger projects like venue launches, fashion catalogues or press events then yes, I recommend you get a pro in, someone you trust and whose style fits your own. They’ll be able to give you high resolution RAW digital images that will have better quality than an phone or amateur’s camera so they can be used for print media, posters and banners.

Social Media

Photos

* Social media product images
* Event diaries
* Marketing images
* Daily social media photos

Social Networking Brand Building Campaigns

* Creation of online communication strategy
* Blog and social networking community management
* Blog content – copy and visuals
* Social media content creation – visuals, themes and seasonal promotions

Main pointers… Social media is overwhelming, so give yourself a break. Social media brands are just tools, they can be here today and gone tomorrow – always make your website your priority and adopt an agnostic social media strategy. Your blog should be your primary focus, you own it and all its content. This is not the case for social media. Secondly, I advise you to not attempt the multi social media route. Find one or two platforms where both you and your customers feel comfortable and go for it. If you spread yourself too thinly you’ll splinter your community and dilute your message. Third point. You’re building a business not entering a popularity contest. So what if you’ve three million followers, how many of them are actually converting to sales, driving awareness or building loyalty. Pick one of these goals and attune your message accordingly. Fourth point. Build presence, here’s how in a nutshell:- * Remember your purpose in creating your business and gently nurture that purpose online. * Build gravity. By that I mean, you want your community to gravitate towards you because they’re interested in your content. Never chase them. Focus, entertain, educate and always let your community know how much you appreciate their attention. It’s just plain manners. So in summary, be focussed, be active, be useful, be reliable…. and always share the stage with your community.

If you would like to see my portfolio of work please send me an email I will send you examples of my work as pertaining to your business requirements.